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History of Tourism

The history of tourism can be divided into 6 different stages as follow:

1) Roman Empire Period

During the Roman Empire period (from about 27 BC to AD 476), travel developed for military, trade and political reasons, as well as for communication of messages from the central government to its distant territories. Travel was also necessary for the artisans and architects “imported” to design and construct the great palaces and tombs. In ancient Greece, people travelled to Olympic Games. Both the participants and spectators required accommodations and food services. Wealthy Romans, in ancient times, travelled to seaside resorts in Greece and Egypt for sightseeing purpose.

2) Middle Age Period

During the Middle Age (from about AD 500 to 1400), there was a growth of travel for religious reasons. It had become an organized phenomenon for pilgrims to visit their “holy land”, such as Muslims to Mecca, and Christians to Jerusalem and Rome.

3) 16th Century

In the 16th century, the growth in England’s trade and commerce led to the rise of a new type of tourists – those travelled to broaden their own experience and knowledge.

4) 17th Century

In the 17th century, the sons and daughters of the British aristocracy travelled throughout Europe (such as Italy, Germany and France) for periods of time, usually 2 or 3 years, to improve their knowledge. This was known as the Grand Tour, which became a necessary part of the training of future administrators and political leaders.

5) Industrial Revolution Period

The Industrial Revolution (from about AD 1750 to 1850) in Europe created the base for mass tourism. This period turned most people away from basic agriculture into the town/factory and urban way of life. As a result, there was a rapid growth of the wealth and education level of the middle class, as well as an increase of leisure time and a demand for holiday tourism activities. At that time, travel for health became important when the rich and fashionable Europeans began to visit the spa towns (such as Bath in England and Baden – Baden in Germany) and seaside resorts in England (such as Scarborough, Margate and Brighton).

6) 19th to 20th Centuries

In the 19th and 20th centuries, the social and technological changes have had an immense impact on

tourism. Great advances in science and technology made possible the invention of rapid, safe and relatively cheap forms of transport: the railways were invented in the 19th century and the passenger aircraft in the 20th century. World War II (AD 1939-1945) was also the impetus for dramatic improvements in communication and air transportation, which made travel much easier today than in earlier times.

1980s

The 1980s were called the boom years. Business and leisure travel expanded very rapidly. The baby-boomers were coming of age and had the money to spend. These travellers were looking for a variety of tourism products from exciting vacation options such as adventure travel, ecotourism and luxurious travel.

There was not only a significant expansion in the travel market but also in tourist destinations. The fall of the Berlin Wall in Germany in 1989 signified the doom of communism in Europe. Countries such as Russia and the Czech Republic became new tourist destinations both for vacation and business travellers.

1990s

The Aviation Industry was facing high operational costs, including wage, oil prices, a handling fee of Central Reservation System (CRS), landing charge of the air crafts and advertising fee etc. During this decade, CRS also marched towards more sophisticated technology. It became possible for agents to book a huge inventory of tourism products, such as hotels, car rentals, cruises, rail passes, and theatre tickets from the CRS.

The introduction of “ticketless travelling” (electronic ticket) brings benefits to the airlines by cutting the amount of paperwork and cost of tickets. At the same time, passengers do not have to worry about carrying or losing tickets. Although electronic ticketing does not bypass the travel agents as intermediaries, it makes it easier for the airline to deal directly with consumers.

The advance in technology also allows the airlines and other travel suppliers to sell directly to travellers through the Internet and interactive kiosks at airports. The kiosks at the airport usually sell hotel accommodation, transfer tickets such as bus tickets between airport and downtown areas and coach tickets from one city to another.

Travellers can now log on to the Internet easily reach for travel information, book a simple ticket or hotel room through their personal computer at home. There are thousands of new destinations, tour products and discounted airfares for travellers to choose from.

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