Key features of the Copywriting Course Level 4
- Recognised qualification upon successful completion of the course
- Study from anywhere, anytime, whenever it is convenient for you.
- Get 24/7 support from our Customer Success Team
- Affordable and engaging e-learning study materials
- Study at your own pace from a tablet, PC or smartphone
- Online tutor support when you are in need.
Who is this course for?
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Requirements
Our Copywriting Course Level 4 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.
Career Path
After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.
Course Curriculum
| Section 1: Introduction | |||
| Unit 1: Welcome to the Copywriting Course | 00:05:00 | ||
| Unit 2: Course Overview | 00:04:00 | ||
| Section 2: Introduction to Copywriting | |||
| Unit 1: What is Copywriting | 00:05:00 | ||
| Unit 2: Elements of Great Copy | 00:10:00 | ||
| Unit 3: Traditional vs Modern Copywriting | 00:04:00 | ||
| Unit 4: Career Options for Copywriters | 00:12:00 | ||
| Unit 5: Job Description and Responsibilities of a Copywriter | 00:06:00 | ||
| Unit 6: Copywriting vs Content Writing: The Difference | 00:04:00 | ||
| Section 3: Core Concepts of Copywriting | |||
| Unit 1: What is a Short Form Copy | 00:03:00 | ||
| Unit 2: What is a Long Form Copy | 00:02:00 | ||
| Unit 3: Types of Tones Used for Writing Copy | 00:06:00 | ||
| Unit 4: Which Types of Tone You Should Use | 00:07:00 | ||
| Unit 5: Identifying the Target Audience | 00:06:00 | ||
| Unit 6: Qualities That Will Make You a Successful Copywriter | 00:06:00 | ||
| Section 4: Marketing Tactics to Write Copy That Sells | |||
| Unit 1: The Secret to Understand Buyer’s Mindset | 00:04:00 | ||
| Unit 2: Never Make Your Copy Look Like an Ad | 00:06:00 | ||
| Unit 3: 2 Second Hack to Become a Successful Copywriter | 00:05:00 | ||
| Unit 4: Features vs Benefits | 00:04:00 | ||
| Unit 5: The Shocking Truth about Buyers & Customers | 00:04:00 | ||
| Unit 6: So What Test | 00:05:00 | ||
| Unit 7: FOMO: How to Use This Most Powerful Marketing Tool | 00:08:00 | ||
| Unit 8: What’s in It for Me | 00:04:00 | ||
| Unit 9: The Secret to Sell Instantly | 00:05:00 | ||
| Unit 10: Leveraging the Power of Emotions | 00:04:00 | ||
| Section 5: The Copywriting Process: 9 Steps to Make It Easier For You | |||
| Unit 1: Steps in the Copywriting Process | 00:08:00 | ||
| Unit 2: Understand the Product | 00:06:00 | ||
| Unit 3: Performing Competitor Analysis | 00:12:00 | ||
| Unit 4: Create a Buyer Persona / Customer Avatar | 00:06:00 | ||
| Unit 5: Writing the copy | 00:01:00 | ||
| Unit 6: Editing the Copy | 00:02:00 | ||
| Unit 7: Adding Design Elements + Media | 00:07:00 | ||
| Unit 8: Publish the Copy + Promotion | 00:02:00 | ||
| Unit 9: Checking the Conversion from Copy – Measuring Results | 00:03:00 | ||
| Section 6: Copywriting Formulas | |||
| Unit 1: AIDA: The 4 Step Formula | 00:05:00 | ||
| Unit 2: Storytelling: Best Tool for Converting Readers into Buyers | 00:05:00 | ||
| Unit 3: 3 STEP Formula: PAS | 00:06:00 | ||
| Section 7: Headlines | |||
| Unit 1: Section Introduction | 00:01:00 | ||
| Unit 2: Intro to Headlines | 00:07:00 | ||
| Unit 3: Importance of Headlines | 00:03:00 | ||
| Unit 4: Formula to Write Amazing Headlines (Everytime) | 00:09:00 | ||
| Unit 5: How to Use This Formula (With Examples) | 00:02:00 | ||
| Unit 6: Free Tool to Create Attractive Headlines | 00:03:00 | ||
| Unit 7: Practice Exercise | 00:01:00 | ||
| Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist | |||
| Unit 1: Section Intro | 00:02:00 | ||
| Unit 2: Headline Hack # 1 | 00:01:00 | ||
| Unit 3: Headline Hack # 2 | 00:02:00 | ||
| Unit 4: Headline Hack # 3 | 00:02:00 | ||
| Unit 5: Headline Hack # 4 | 00:04:00 | ||
| Unit 6: Headline Hack # 5 | 00:02:00 | ||
| Unit 7: Headline Hack # 6 | 00:03:00 | ||
| Unit 8: Quick Recap | 00:01:00 | ||
| Section 9: Creating the Copy | |||
| Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist | 00:04:00 | ||
| Unit 2: Focus on the Customer | 00:06:00 | ||
| Unit 3: How to Write a Conversational Copy | 00:03:00 | ||
| Section 10: Hacks & Tips | |||
| Unit 1: Collect Winning Pieces | 00:04:00 | ||
| Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy | 00:02:00 | ||
| Unit 3: Using Customer’s Words | 00:05:00 | ||
| Section 11: Practice Exercises | |||
| Unit 1: Recreate Ads | 00:01:00 | ||
| Unit 2: Record Your Copy | 00:02:00 | ||
| Section 12: Conclusion | |||
| Unit 1: Conclusion | 00:01:00 | ||
| Resources | |||
| Resources – Copywriting Course Level 4 | 00:00:00 | ||
| Certificate and Transcript | |||
| Order Your Certificates or Transcripts | 00:00:00 | ||
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