Key features of the Digital Marketing Diploma Level 4
Recognised qualification upon successful completion of the course
Study from anywhere, anytime, whenever it is convenient for you.
Get 24/7 support from our Customer Success Team
Affordable and engaging e-learning study materials
Study at your own pace from a tablet, PC or smartphone
Online tutor support when you are in need.
Who is this course for?
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Requirements
OurDigital Marketing Diploma Level 4is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.
Career Path
After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.
Course Curriculum
26 Sections | 300 Lessons
Digital Marketing 2m
DMM Intro 2m
Digital Marketing Strategy in 10 Minutes 9m
Define your Purpose 4m
Case Studies 5m
Positioning Your Brand 4m
Case studies - Positioning 3m
Unique Selling Proposition 6m
Personality 2m
Parental mental health – how to help children living with parents with mental health problems 15m
Case Study - Personality 7m
Find Your Audience 5m
Validate Your Business 9m
Intro Brand Identity 2m
Case Study - 3 Company Styles 5m
Free Branding Tools 8m
Learn Canva in 10 Minutes 11m
Learn Photoshop in 30 Minutes 26m
Intro to Websites 4m
Choose a Domain Name 5m
Intro to WordPress Lessons 1m
Purchase Hosting and Install WordPress 6m
Navigating WordPress 6m
Install and Activate Themes 7m
Add a Static Home Page 4m
Edit a Page & Change the Site Title 17m
Add and Edit a Menu 6m
Publish Website 2m
Write a New Post & Organise Your Blog 9m
Blog Page Design - Excerpts vs Full Content 1m
YouTube Videos 4m
Customise the Sidebar 5m
Site icon 2m
Add Site Icon with a Plugin 2m
Make Your Website Responsive and Mobile Friendly 3m
Customize Footer Information 3m
Find, Install, and Activate Plugins 7m
Backing Up Your Website 5m
Securing Your Site from Attackers 5m
Make Your Site SEO Friendly 6m
Make Your Website Faster 5m
See your Google Analytics in WordPress 5m
Block Spam with Akismet 3m
Pretty Link Redirects & Link Shortener 3m
WordPress Commenting Systems & Plugins 5m
Secure Contact Forms in WordPress 7m
Free Email Marketing in WordPress 11m
Add Social Sharing Buttons 7m
What Pages Do You Need 9m
Design a Home Page that Works 9m
The Start Here and About Page 6m
The Resource Page 6m
Easy Email Marketing Funnel 7m
Email Marketing Tools 4m
Lead Magnets 7m
Where to put opt-in forms 6m
Segmenting and Tagging Your Subscribers 5m
Email Sequences 13m
Better Email Subject Lines 4m
Using Analytics to Improve Emails 7m
Case Study - 100 Subscribers in Less Then 1 Week 6m
Copywriting Basics 2m
A.I.D.A 6m
Case Study of a Sales Page 8m
10 Commandments of Copywriting 7m
Write Better Headlines 5m
Write Quality Articles 6m
Optimize Your Website SEO 5m
Intro to YouTube 7m
Case Study - YouTube Sales Funnel 5m
YouTube SEO - Watch Time vs. Views 4m
Keyword Research for YouTube Videos 6m
Start Your New Channel 3m
Channel Art and Icon 7m
Channel Description 3m
Customize Your Channel Design 5m
Add a Channel Trailer 2m
YouTube Channel Settings and Verification 7m
Upload Defaults, Featured Content, and Channel Branding 6m
Uploading Videos + Titles, Tages, Description 12m
Cards and End Screens 8m
Use YouTube Analytics to Grow Your Channel 6m
Quickly Respond to Fans with the Community Tab 2m
Live Streaming with YouTube Live 4m
Free Music on YouTube Live 2m
Create a YouTube Ad. 5m
Spy on Competition with Social Blade 4m
Intro to Video 4m
Video Equipment for Beginners 8m
Tools to Make Your Videos More Professional 4m
Structure a Video that Sells 4m
Intro to Video Production Bootcamp 1m
What Makes a Great Video? 3m
What Type of Video Should You Make? 3m
Great Video Ideas 5m
Plan Your Video 4m
The Pre-Production Checklist 4m
Introduction 2m
Camera Options 6m
Microphone Options 5m
Lighting Options 2m
Editing Tools 2m
Exposing Your Shot 5m
Compose Your Shots 4m
Filming Yourself 1m
Getting the Right Shot 4m
Choose a Background 3m
My Office Video Setup 3m
Exposing with DSLR and Mirrorless Cameras 7m
Focus with DSLR and Mirrorless Cameras 3m
Know Your Lenses 4m
Shoot with Your Webcam 6m
Stabilize Your Shots 3m
Record Great Screencast Videos 4m
Choose the Right Microphone 3m
Record Better Audio in Any Environment 1m
Lavalier Microphones 3m
Shotgun Microphones 1m
Recording Audio with Your Computer 2m
Lighting 1m
Use Natural Light 4m
Three Point Lighting 7m
Intro to FB Groups 2m
Create Your Group - Walk Through 11m
Tips for a More Engaged Facebook Group 8m
Scheduling Posts, Live Video, and More 4m
Creating an Optimized Facebook Page for your Business 6m
Creating a Stunning Facebook page for your business 1m
Adding Essential Information to your Facebook Page 9m
Selecting your Profile Image 11m
Creating Professional Facebook Cover Image for your Pages 5m
Creating a captivating Facebook Page Description using the ads. 12m
Getting your Facebook Page Username 3m
Facebook Page Apps to increase fans engagement 8m
Top 9 Ways to Monetize your Facebook Page 12m
Exploring Publishing tools 10m
Scheduling Facebook posts 5m
Follow Your Competitors on Facebook 11m
How to guarantee your fans see all your posts 10m
Facebook Insights 12m
Promoting your Facebook Page 11m
Four Unlimited Sources of Royalty Free Image 12m
Turn Any Image Into a Clickable Facebook Post 5m
Assignment - Create a Facebook page 3m
Introduction to Facebook Ads 1m
Introduction to the Facebook Ads Manager 6m
Setting up your Facebook payment account 2m
Defining your Facebook Target Audience 12m
Level 1 - Creating the Ad 5m
Level 1 - Boosting your Post 9m
Level 2 - Creating your Ad in the Ads Manager 11m
Tips to Have Your Ad Approved 3m
Analysing Results 11m
Assignment
The Importance of Facebook Retargetting 5m
Creating a facebook pixel 5m
Installing Pixel In WordPress 5m
Installing Pixel In A Non-WordPress Website 2m
Pixel Testing 4m
Creating Your First Audience With Pixel 4m
Facebook Pixel Advanced Audience Creation 14m
Message – Your Audience Is Too Small 2m
Creating your optimized FB Ad with the Pixel 12m
Assignment – Installing Facebook Pixel In Your Web 1m
How Facebook Ads Can Help Your Local Business 6m
The Plan For Your Local Business 8m
Reaching people around your Business 10m
Creating Your Local Business Ad 10m
Assignment 2m
Google Adwords for your Business 2m
How Adwords Works 3m
Setting up your Adwords Account 7m
Example of Ads that we are creating 4m
Exploring the Adwords Interface 5m
Discovering the best keywords 11m
Creating a Google Adwords Serch Campaign 6m
Choosing your Vid setting for Google Adwords 4m
Creating an Ad group and Adding Keywords 4m
Finalizing your Google Ad 6m
Managing your Google Ads Campaigns and Analytics 3m
Creating a YouTube Ad with Google Adwords 10m
Your Next Steps 1m
Assignment 1m
The Way Twitter Can Help Your Business Growth 2m
Choosing the best username or twitter handle 6m
4 tips to choose your twitter handle 2m
Creating a Twitter account 5m
Creating an Outstanding Twitter profile page 4m
Adding Your Profile And Header Photo 10m
Writing An Optimised Bio 11m
Pin the most important tweet for your bio 6m
Connecting with other influencers 6m
Twitter hashtags 6m
Growing your Twitter presence with Jooicer 9m
Add Twitter Buttons to your Website 10m
Add Twitter widgets to your website 7m
Twitter Ads – Creating Your Ads Account and Campaign 10m
Twitter Ads - Adding your Payment Method 1m
Twitter Ads - Creating other Twitter ads 2m
Twitter Ads - Promoting a Tweet 2m
Assignment 2m
Instagram for Business: Defining The Strategy 4m
Create an Instagram for Business profile 4m
Building a Killer Instagram Profile 3m
Building a Killer Instagram profile – 2 4m
Building a Killer Instagram Profile – 3 5m
Building a Killer Instagram Profile – 4 2m
Accessing the Ads Manager 3m
Creating your First Instagram Ad 4m
Creating Your Instagram Ad 8m
Important Tips to have a successful Ad on Instagram As inside the App 5m
Mistake 1 2m
Mistake 2 1m
Mistake 3 2m
Mistake 4 1m
Mistake 5 1m
Mistake 6 1m
Tools to create instagram photos 4m
Creating Viral Instagram Photos 13m
Adding Your Logo or Website to your Instagram Post 5m
Instagram Live and Instagram Stories 4m
Assignment - Instagram Ads 1m
Why Printerest and how it can your business grow 3m
Opening a Printerest Business Account 3m
Linking Pinterest with your Website and getting a Verifed account 5m
Linking Pinterest with other Social Media platforms 2m
Optimizing your Pinterest Profile 9m
Creating Boards 9m
Using Secreat Boards 3m
The Powerful Pinterest notification 1m
Adding pinterest chorme extension 3m
Adding Pinterest to your Website 14m
Pinterest Ads - Getting started 3m
Pinterest Ads Panel Overview 3m
Creating a Pinterest Ad 13m
Creating Pinterest Ads Fast 3m
Assignment
Welcome to Linkdin Marketing 2m
Setting up to LinkedIn account 6m
Adding Experience & Skills to Your LinkedIn Account 3m
Adding a professional Background photo 4m
Adding media to your linkedIn URL 6m
Changing your LinkedIn URL 3m
Adding your Website to LinkedIn 6m
Creating Shareable content on LinkedIn 4m
linkedIn Company Pages Examples 5m
Creating a LinkedIn Company Page 2m
Managing your LinkedIn Company Page 7m
Getting $50 in LinkedIn Ads Credits 3m
LinkedIn Ads Introduction 3m
Creating a linkedIn Sponsored Content Ad. 12m
Waiting for LinkedIn Ad approval 1m
Creating a LinkedIn Text Ads Campaign 7m
Creating a LinkedIn Sponsored In Mail Campaign 9m
LinkedIn Campaign Manager 3m
Assignment 2m
What is Periscope 1m
Optional Equipment 5m
Assignment 2m
Basic Eqipment for Social Media Streaming 9m
Planning an irresistible Live Streaming Session 10m
Facebook Live Basics 5m
Facebook Live Session from your Smartphone 7m
Sharing our Facebook Live Sessions 3m
Three Ways To Reuse Your Facebook Live Sessions 5m
YouTube Live Basics 2m
Runing a YouTube Live from your Smartphone 5m
Instagram Live 3m
Periscope Live 3m
Introduction to OBS Broadcaster Software 3m
Setting up your OBS Software 11m
Using OBS Studio Mode 5m
Facebook Live Streaming with OBS 12m
YouTube Live Streaming with OBS 7m
Simultaneous Streaming to Facebook, YouTube and Periscope 16m
Other awesome software for Live Streaming 8m
Assignment Social Media Live Streaming 3m
Podcasting Intro 2m
Podcasting Tools 7m
Hosting Your Podcat with Libsyn 7m
Submitting Podcast to iTunes 2m
Validate Your Podcast Work 1m
Quora Basics 3m
Finding, Answering and Optimizing Your Quora Answers 3m
Setting Up Google Analytics 6m
Navigating the Google Analytics Dashboard 7m
Know Your Audience with Analytics 6m
User Acquisition and Behavior Flow 13m
See Where Visitors Click with Page Analytics 5m
User Behavior and Site Speed 4m
Setting Up Goals 3m
Welcome to Google plus 1m
Whats the difference between Google Pages and Profile 4m
Adding your Profile and Cover image 4m
Adding your Contact info 5m
Adding links to your Website and Socal Media 2m
Adding your Story 4m
Previewing the page 5m
Conclusion 2m
Order Your Certificates or Transcripts
Course Reviews
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Key features of the Digital Marketing Diploma Level 4
Recognised qualification upon successful completion of the course
Study from anywhere, anytime, whenever it is convenient for you.
Get 24/7 support from our Customer Success Team
Affordable and engaging e-learning study materials
Study at your own pace from a tablet, PC or smartphone
Online tutor support when you are in need.
Who is this course for?
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Requirements
OurDigital Marketing Diploma Level 4is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.
Career Path
After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.
26 Sections | 300 Lessons
Digital Marketing2m
DMM Intro2m
Digital Marketing Strategy in 10 Minutes9m
Define your Purpose4m
Case Studies5m
Positioning Your Brand4m
Case studies - Positioning3m
Unique Selling Proposition6m
Personality2m
Parental mental health – how to help children living with parents with mental health problems15m
Case Study - Personality7m
Find Your Audience5m
Validate Your Business9m
Intro Brand Identity2m
Case Study - 3 Company Styles5m
Free Branding Tools8m
Learn Canva in 10 Minutes11m
Learn Photoshop in 30 Minutes26m
Intro to Websites4m
Choose a Domain Name5m
Intro to WordPress Lessons1m
Purchase Hosting and Install WordPress6m
Navigating WordPress6m
Install and Activate Themes7m
Add a Static Home Page4m
Edit a Page & Change the Site Title17m
Add and Edit a Menu6m
Publish Website2m
Write a New Post & Organise Your Blog9m
Blog Page Design - Excerpts vs Full Content1m
YouTube Videos4m
Customise the Sidebar5m
Site icon2m
Add Site Icon with a Plugin2m
Make Your Website Responsive and Mobile Friendly3m
Customize Footer Information3m
Find, Install, and Activate Plugins7m
Backing Up Your Website5m
Securing Your Site from Attackers5m
Make Your Site SEO Friendly6m
Make Your Website Faster5m
See your Google Analytics in WordPress5m
Block Spam with Akismet3m
Pretty Link Redirects & Link Shortener3m
WordPress Commenting Systems & Plugins5m
Secure Contact Forms in WordPress7m
Free Email Marketing in WordPress11m
Add Social Sharing Buttons7m
What Pages Do You Need9m
Design a Home Page that Works9m
The Start Here and About Page6m
The Resource Page6m
Easy Email Marketing Funnel7m
Email Marketing Tools4m
Lead Magnets7m
Where to put opt-in forms6m
Segmenting and Tagging Your Subscribers5m
Email Sequences13m
Better Email Subject Lines4m
Using Analytics to Improve Emails7m
Case Study - 100 Subscribers in Less Then 1 Week6m
Copywriting Basics2m
A.I.D.A6m
Case Study of a Sales Page8m
10 Commandments of Copywriting7m
Write Better Headlines5m
Write Quality Articles6m
Optimize Your Website SEO5m
Intro to YouTube7m
Case Study - YouTube Sales Funnel5m
YouTube SEO - Watch Time vs. Views4m
Keyword Research for YouTube Videos6m
Start Your New Channel3m
Channel Art and Icon7m
Channel Description3m
Customize Your Channel Design5m
Add a Channel Trailer2m
YouTube Channel Settings and Verification7m
Upload Defaults, Featured Content, and Channel Branding6m
Uploading Videos + Titles, Tages, Description12m
Cards and End Screens8m
Use YouTube Analytics to Grow Your Channel6m
Quickly Respond to Fans with the Community Tab2m
Live Streaming with YouTube Live4m
Free Music on YouTube Live2m
Create a YouTube Ad.5m
Spy on Competition with Social Blade4m
Intro to Video4m
Video Equipment for Beginners8m
Tools to Make Your Videos More Professional4m
Structure a Video that Sells4m
Intro to Video Production Bootcamp1m
What Makes a Great Video?3m
What Type of Video Should You Make?3m
Great Video Ideas5m
Plan Your Video4m
The Pre-Production Checklist4m
Introduction2m
Camera Options6m
Microphone Options5m
Lighting Options2m
Editing Tools2m
Exposing Your Shot5m
Compose Your Shots4m
Filming Yourself1m
Getting the Right Shot4m
Choose a Background3m
My Office Video Setup3m
Exposing with DSLR and Mirrorless Cameras7m
Focus with DSLR and Mirrorless Cameras3m
Know Your Lenses4m
Shoot with Your Webcam6m
Stabilize Your Shots3m
Record Great Screencast Videos4m
Choose the Right Microphone3m
Record Better Audio in Any Environment1m
Lavalier Microphones3m
Shotgun Microphones1m
Recording Audio with Your Computer2m
Lighting1m
Use Natural Light4m
Three Point Lighting7m
Intro to FB Groups2m
Create Your Group - Walk Through11m
Tips for a More Engaged Facebook Group8m
Scheduling Posts, Live Video, and More4m
Creating an Optimized Facebook Page for your Business6m
Creating a Stunning Facebook page for your business1m
Adding Essential Information to your Facebook Page9m
Selecting your Profile Image11m
Creating Professional Facebook Cover Image for your Pages5m
Creating a captivating Facebook Page Description using the ads.12m
Getting your Facebook Page Username3m
Facebook Page Apps to increase fans engagement8m
Top 9 Ways to Monetize your Facebook Page12m
Exploring Publishing tools10m
Scheduling Facebook posts5m
Follow Your Competitors on Facebook11m
How to guarantee your fans see all your posts10m
Facebook Insights12m
Promoting your Facebook Page11m
Four Unlimited Sources of Royalty Free Image12m
Turn Any Image Into a Clickable Facebook Post5m
Assignment - Create a Facebook page3m
Introduction to Facebook Ads1m
Introduction to the Facebook Ads Manager6m
Setting up your Facebook payment account2m
Defining your Facebook Target Audience12m
Level 1 - Creating the Ad5m
Level 1 - Boosting your Post9m
Level 2 - Creating your Ad in the Ads Manager11m
Tips to Have Your Ad Approved3m
Analysing Results11m
Assignment
The Importance of Facebook Retargetting5m
Creating a facebook pixel5m
Installing Pixel In WordPress5m
Installing Pixel In A Non-WordPress Website2m
Pixel Testing4m
Creating Your First Audience With Pixel4m
Facebook Pixel Advanced Audience Creation14m
Message – Your Audience Is Too Small2m
Creating your optimized FB Ad with the Pixel12m
Assignment – Installing Facebook Pixel In Your Web1m
How Facebook Ads Can Help Your Local Business6m
The Plan For Your Local Business8m
Reaching people around your Business10m
Creating Your Local Business Ad10m
Assignment2m
Google Adwords for your Business2m
How Adwords Works3m
Setting up your Adwords Account7m
Example of Ads that we are creating4m
Exploring the Adwords Interface5m
Discovering the best keywords11m
Creating a Google Adwords Serch Campaign6m
Choosing your Vid setting for Google Adwords4m
Creating an Ad group and Adding Keywords4m
Finalizing your Google Ad6m
Managing your Google Ads Campaigns and Analytics3m
Creating a YouTube Ad with Google Adwords10m
Your Next Steps1m
Assignment1m
The Way Twitter Can Help Your Business Growth2m
Choosing the best username or twitter handle6m
4 tips to choose your twitter handle2m
Creating a Twitter account5m
Creating an Outstanding Twitter profile page4m
Adding Your Profile And Header Photo10m
Writing An Optimised Bio11m
Pin the most important tweet for your bio6m
Connecting with other influencers6m
Twitter hashtags6m
Growing your Twitter presence with Jooicer9m
Add Twitter Buttons to your Website10m
Add Twitter widgets to your website7m
Twitter Ads – Creating Your Ads Account and Campaign10m
Twitter Ads - Adding your Payment Method1m
Twitter Ads - Creating other Twitter ads2m
Twitter Ads - Promoting a Tweet2m
Assignment2m
Instagram for Business: Defining The Strategy4m
Create an Instagram for Business profile4m
Building a Killer Instagram Profile3m
Building a Killer Instagram profile – 24m
Building a Killer Instagram Profile – 35m
Building a Killer Instagram Profile – 42m
Accessing the Ads Manager3m
Creating your First Instagram Ad4m
Creating Your Instagram Ad8m
Important Tips to have a successful Ad on Instagram As inside the App5m
Mistake 12m
Mistake 21m
Mistake 32m
Mistake 41m
Mistake 51m
Mistake 61m
Tools to create instagram photos4m
Creating Viral Instagram Photos13m
Adding Your Logo or Website to your Instagram Post5m
Instagram Live and Instagram Stories4m
Assignment - Instagram Ads1m
Why Printerest and how it can your business grow3m
Opening a Printerest Business Account3m
Linking Pinterest with your Website and getting a Verifed account5m
Linking Pinterest with other Social Media platforms2m
Optimizing your Pinterest Profile9m
Creating Boards9m
Using Secreat Boards3m
The Powerful Pinterest notification1m
Adding pinterest chorme extension3m
Adding Pinterest to your Website14m
Pinterest Ads - Getting started3m
Pinterest Ads Panel Overview3m
Creating a Pinterest Ad13m
Creating Pinterest Ads Fast3m
Assignment
Welcome to Linkdin Marketing2m
Setting up to LinkedIn account6m
Adding Experience & Skills to Your LinkedIn Account3m
Adding a professional Background photo4m
Adding media to your linkedIn URL6m
Changing your LinkedIn URL3m
Adding your Website to LinkedIn6m
Creating Shareable content on LinkedIn4m
linkedIn Company Pages Examples5m
Creating a LinkedIn Company Page2m
Managing your LinkedIn Company Page7m
Getting $50 in LinkedIn Ads Credits3m
LinkedIn Ads Introduction3m
Creating a linkedIn Sponsored Content Ad.12m
Waiting for LinkedIn Ad approval1m
Creating a LinkedIn Text Ads Campaign7m
Creating a LinkedIn Sponsored In Mail Campaign9m
LinkedIn Campaign Manager3m
Assignment2m
What is Periscope1m
Optional Equipment5m
Assignment2m
Basic Eqipment for Social Media Streaming9m
Planning an irresistible Live Streaming Session10m
Facebook Live Basics5m
Facebook Live Session from your Smartphone7m
Sharing our Facebook Live Sessions3m
Three Ways To Reuse Your Facebook Live Sessions5m
YouTube Live Basics2m
Runing a YouTube Live from your Smartphone5m
Instagram Live3m
Periscope Live3m
Introduction to OBS Broadcaster Software3m
Setting up your OBS Software11m
Using OBS Studio Mode5m
Facebook Live Streaming with OBS12m
YouTube Live Streaming with OBS7m
Simultaneous Streaming to Facebook, YouTube and Periscope16m
Other awesome software for Live Streaming8m
Assignment Social Media Live Streaming3m
Podcasting Intro2m
Podcasting Tools7m
Hosting Your Podcat with Libsyn7m
Submitting Podcast to iTunes2m
Validate Your Podcast Work1m
Quora Basics3m
Finding, Answering and Optimizing Your Quora Answers3m
Setting Up Google Analytics6m
Navigating the Google Analytics Dashboard7m
Know Your Audience with Analytics6m
User Acquisition and Behavior Flow13m
See Where Visitors Click with Page Analytics5m
User Behavior and Site Speed4m
Setting Up Goals3m
Welcome to Google plus1m
Whats the difference between Google Pages and Profile4m