Be an online marketer and know the recent trends and tricks of digital marketing with the SEO and Digital Marketing Diploma Level 3 course.
SEO and digital marketing are the two essential ways of marketing. It becomes mandatory for you if you have an online business. Digital marketing means marketing through the digital media. The course can mainly be divided into two parts: at first, the concepts of SEO techniques will be taught. Then the procedures of digital marketing will be focused on the course.
You will learn about the recent trends in SEO including Local SEO. You will also learn how to start an affiliate site. The course explains both social media marketing and email marketing. In social media marketing part, you will learn how to apply the marketing strategies in Facebook, Twitter, and Pinterest. Finally, the course teaches you how to use Google Adwords, and create a profitable blogging site.
Key features of the course:
- Lifetime access to the course
- No hidden fees, only pay the price of the course which includes exam fees.
- Recognised qualification upon successful completion of the course
- Study from anywhere, anytime, whenever it is convenient for you.
- Affordable and engaging e-learning study materials
- Study at your own pace from tablet, PC or smartphone
- Online tutor support when you are in need.
Who is this course for?
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Assessment and Certification
The course is assessed online with a multiple-choice test, which is marked automatically. You will know instantly whether you have passed or not. Those who pass this test will have the qualification of SEO and Digital Marketing Diploma Level 3. Certificate will be produced in PDF format at an additional cost of £8.99, Printed Hardcopy at £12.99 and both at £19.99.
Course Curriculum
| SEO Basics | |||
| What Is Search Engine Optimization? | 01:00:00 | ||
| Search Engines That Use SEO | 01:00:00 | ||
| Using SEO In Website Text | 01:00:00 | ||
| Using SEO For Google Ads | 01:00:00 | ||
| Using SEO For Article Marketing | 01:00:00 | ||
| Using SEO In Press Releases | 00:30:00 | ||
| Using Longtail Keywords | 00:30:00 | ||
| Using Google To Discover The Best Keywords | 00:30:00 | ||
| SEO For Video Ads | 00:30:00 | ||
| SEO In Photos | 00:30:00 | ||
| Blogging With SEO Marketing | 01:00:00 | ||
| Using A SEO Company | 01:00:00 | ||
| SEO Techniques | |||
| Introduction to SEO | 00:30:00 | ||
| Improve Engagement to Improve Rankings | 01:00:00 | ||
| Make Your Existing Pages Longer | 00:30:00 | ||
| Focus on YouTube SEO | 00:30:00 | ||
| Improve Site Speed | 00:30:00 | ||
| Focus on Topics Instead of Keywords | 00:30:00 | ||
| Build Backlinks | 00:15:00 | ||
| Reporting and Analytics | 00:30:00 | ||
| Technical Optimization | 00:30:00 | ||
| Local SEO and Listings | 00:30:00 | ||
| Guest posting | 00:30:00 | ||
| Effective Seo Tools | 01:00:00 | ||
| Digital Marketing | |||
| Sales and Marketing | 00:30:00 | ||
| How Internet Marketing Works | 01:00:00 | ||
| How To Make Money With Internet Marketing | 01:00:00 | ||
| What is Affiliate Marketing | 00:30:00 | ||
| Competition in Internet Marketing | 00:30:00 | ||
| Researching in Internet Marketing | 01:00:00 | ||
| Desperate Niches | 00:30:00 | ||
| Profitable Niches | 00:30:00 | ||
| Clickbank | 00:30:00 | ||
| What is Traffic? | 00:30:00 | ||
| Traffic vs. Relevance | 00:30:00 | ||
| Article Marketing | 01:00:00 | ||
| Paid forms of Traffic – 1 | 01:00:00 | ||
| Paid forms of Traffic – 2 | 01:00:00 | ||
| Search Engine Optimization | 00:30:00 | ||
| Search Engine Optimization 2 | 00:30:00 | ||
| Best SEO Practice | 02:00:00 | ||
| Blogs – WordPress | 01:00:00 | ||
| Blogs – WordPress II | 03:00:00 | ||
| Email Marketing I | 00:30:00 | ||
| Email Marketing II | 01:00:00 | ||
| Internet Marketing Strategy I | 01:00:00 | ||
| Your own website vs free options online I | 00:30:00 | ||
| Your own website vs free options online II | 01:00:00 | ||
| Email Marketing | |||
| Introduction to Email Marketing | 00:30:00 | ||
| Using Email Marketing Software | 00:30:00 | ||
| Building Email Lists by Quantity | 00:30:00 | ||
| Building Email Lists by Quality | 00:30:00 | ||
| Crafting an Email | 01:00:00 | ||
| Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
| Facebook Marketing Basics | |||
| Introduction to Facebook | 00:15:00 | ||
| Why You Should Care | 00:15:00 | ||
| Setting up a Facebook Page | 00:30:00 | ||
| How to Get More Likes for Your Facebook Page | 00:30:00 | ||
| Facebook Advertising | 00:30:00 | ||
| How Much Does Facebook Advertising Cost? | 00:30:00 | ||
| Marketing on Facebook | 01:00:00 | ||
| Create a Content Calendar | 00:15:00 | ||
| Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
| Twitter Marketing | |||
| TWITTER FOR BUSINESS | 00:15:00 | ||
| TOP TWITTER TIPS | 00:15:00 | ||
| TWITTER IS | 00:15:00 | ||
| BUSINESS TERMS | 00:15:00 | ||
| WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
| TWITTER MARKETING BASICS | 01:00:00 | ||
| TWITTER METRICS | 00:30:00 | ||
| YOUR BIO | 00:15:00 | ||
| WHEN TO TWEET | 00:15:00 | ||
| BUILDING YOUR COMMUNITY | 00:15:00 | ||
| GENERATING LEADS | 00:15:00 | ||
| REAL-TIME TWITTER MARKETING | 00:15:00 | ||
| ENGAGEMENT | 00:15:00 | ||
| TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
| Pinterest Social Marketing | |||
| Introduction | 00:30:00 | ||
| How to Use Pinterest | 01:00:00 | ||
| How to Win the Hearts of the Target Audience on Pinterest | 01:00:00 | ||
| Understanding Pinterest Etiquette | 00:30:00 | ||
| Marketing Strategies to Build Your Brand and Your Followers | 02:00:00 | ||
| Monetizing Pinterest through Market Hunting | 01:00:00 | ||
| Pinterest Tools to Use in Your Marketing Arsenal | 00:15:00 | ||
| Conclusion | 00:15:00 | ||
| Google Adwords | |||
| Benefits of online advertising and AdWords | 00:30:00 | ||
| Choosing a campaign type | 00:30:00 | ||
| Measure your results | 00:30:00 | ||
| Blogging | |||
| Introduction | 01:00:00 | ||
| The Anatomy Of A Profitable Blog | 02:00:00 | ||
| Quick & Easy Optimization | 00:30:00 | ||
| Extending Your Blog’s Functionality | 00:15:00 | ||
| Turbocharged Profit Strategies | 01:00:00 | ||
| Recommended Reading | |||
| Successful Search Engine Marketing | 00:00:00 | ||
| Digital Marketing Handbook | 00:00:00 | ||
| Mock Exam | |||
| Mock Exam- SEO and Digital Marketing Diploma Level 3 | 00:30:00 | ||
| Final Exam | |||
| Final Exam- SEO and Digital Marketing Diploma Level 3 | 00:30:00 | ||
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