Key features of the Google Ads Complete Bundle Course
Recognised qualification upon successful completion of the course
Study from anywhere, anytime, whenever it is convenient for you.
Get 24/7 support from our Customer Success Team
Affordable and engaging e-learning study materials
Study at your own pace from a tablet, PC or smartphone
Online tutor support when you are in need.
Who is this course for?
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Requirements
OurGoogle Ads Complete Bundle Courseis fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.
Career Path
After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.
Course Curriculum
22 Sections | 82 Lessons
Introduction to Ad Concepts 2m
Example Ad Concepts 4m
Label Setup 4m
Reporting on Ad Concepts 8m
Understanding the usefulness of this report 3m
Linking Google Ads with Search Console 4m
Excel Report Setup & Pivot 4m
Identifying Google Ads & SEO Search Term Opportunities 2m
CTR Interaction between SEO & SEM 6m
The theory behind the double campaign 4m
A practical example inside Google Ads 3m
Introduction to Drafts & Experiments 5m
Example experiment Ideas for use 6m
Draft & Experiment Setup 10m
Report Analysis & explanation of symbols 5m
Introduction to the Google Spreedsheet template 2m
Data Inputs 4m
Reading the sheet output 6m
Audit Overview 2m
Auditing the Account Structure 8m
Campaign Settings 4m
Auditing on the AdGroup Level 10m
Other Things to look for in an Audit 8m
Why Remarketing Works 3m
GDN Remarketing 6m
Remarketing Lists for Search Ads (RLSA) & IF Statements 4m
Customer Match (Email Retargeting) 1m
Dynamic Remarketing 4m
Lookalike Audiences 2m
GDN Banner Sizes & Other Things to Consider 3m
Audience List Sharing 14m
Remarketing with Events 6m
What is AI & ML 6m
Auto Rotate for Budgets & Ads 3m
Dynamic Search Ads 3m
Smart Bidding Strategies 7m
Lookalike Audiences 2m
Data Driven Attribution Models 3m
Introduction to Ad Customisers 4m
Advantages & Example Uses 5m
Setting up the Business Data Feed 6m
Best Practice for Ads 3m
The Advantages of linking AdWords with GA 4m
Linking GA & AdWords 2m
AdWords Reports in GA 1m
GA Conversion Tracking & Goal Setup 7m
Remarketing Segments in GA 13m
Attribution Models in Google Analytics 7m
Introduction to AdWords Scripts 4m
404 Link Checker Script 7m
Experiment Results Script 7m
Google Ads Audit Script 6m
Introduction and advantages of AdWords Editor over the online interface 4m
Example Uses for AdWords Editor 4m
AdWords Editor - what you can’t do 2m
Auction Insights displayed graphically 17m
3rd Party Competitor Research Tools -SEMrush 16m
Why Use Landing Page Software 6m
Unbounce Walk-through 8m
Tracking integration for landing pages 9m
Ad Variations 6m
Search Responsive Ads 5m
Life Events Audiences 4m
Custom Intent Audiences 4m
Introduction 1m
Ecommerce Campaign Structure 7m
Dynamic Search Ads 2m
Search Campaigns 2m
Ad Customisers 1m
Google Shopping Campaign Structure Setup 3m
Multi-tiered Retargeting strategies tailored for eCommerce 7m
404 Error Checking Scrip 7m
Background to ecommerce tracking reports 3m
Setup for ecommerce tracking 4m
Ecommerce Reports Review in Google Analytics 7m
The Future of Google Shopping 3m
Background to Product Feeds 8m
Google Merchant Centre Walk-through 5m
Feed Policy & Troubleshooting Issues 3m
Optimising Feed Quality 7m
Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks 2m
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Key features of the Google Ads Complete Bundle Course
Recognised qualification upon successful completion of the course
Study from anywhere, anytime, whenever it is convenient for you.
Get 24/7 support from our Customer Success Team
Affordable and engaging e-learning study materials
Study at your own pace from a tablet, PC or smartphone
Online tutor support when you are in need.
Who is this course for?
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Requirements
OurGoogle Ads Complete Bundle Courseis fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.
Career Path
After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.
22 Sections | 82 Lessons
Introduction to Ad Concepts2m
Example Ad Concepts4m
Label Setup4m
Reporting on Ad Concepts8m
Understanding the usefulness of this report3m
Linking Google Ads with Search Console4m
Excel Report Setup & Pivot4m
Identifying Google Ads & SEO Search Term Opportunities2m
CTR Interaction between SEO & SEM6m
The theory behind the double campaign4m
A practical example inside Google Ads3m
Introduction to Drafts & Experiments5m
Example experiment Ideas for use6m
Draft & Experiment Setup10m
Report Analysis & explanation of symbols5m
Introduction to the Google Spreedsheet template2m
Data Inputs4m
Reading the sheet output6m
Audit Overview2m
Auditing the Account Structure8m
Campaign Settings4m
Auditing on the AdGroup Level10m
Other Things to look for in an Audit8m
Why Remarketing Works3m
GDN Remarketing6m
Remarketing Lists for Search Ads (RLSA) & IF Statements4m
Customer Match (Email Retargeting)1m
Dynamic Remarketing4m
Lookalike Audiences2m
GDN Banner Sizes & Other Things to Consider3m
Audience List Sharing14m
Remarketing with Events6m
What is AI & ML6m
Auto Rotate for Budgets & Ads3m
Dynamic Search Ads3m
Smart Bidding Strategies7m
Lookalike Audiences2m
Data Driven Attribution Models3m
Introduction to Ad Customisers4m
Advantages & Example Uses5m
Setting up the Business Data Feed6m
Best Practice for Ads3m
The Advantages of linking AdWords with GA4m
Linking GA & AdWords2m
AdWords Reports in GA1m
GA Conversion Tracking & Goal Setup7m
Remarketing Segments in GA13m
Attribution Models in Google Analytics7m
Introduction to AdWords Scripts4m
404 Link Checker Script7m
Experiment Results Script7m
Google Ads Audit Script6m
Introduction and advantages of AdWords Editor over the online interface4m
Example Uses for AdWords Editor4m
AdWords Editor - what you can’t do2m
Auction Insights displayed graphically17m
3rd Party Competitor Research Tools -SEMrush16m
Why Use Landing Page Software6m
Unbounce Walk-through8m
Tracking integration for landing pages9m
Ad Variations6m
Search Responsive Ads5m
Life Events Audiences4m
Custom Intent Audiences4m
Introduction1m
Ecommerce Campaign Structure7m
Dynamic Search Ads2m
Search Campaigns2m
Ad Customisers1m
Google Shopping Campaign Structure Setup3m
Multi-tiered Retargeting strategies tailored for eCommerce7m
404 Error Checking Scrip7m
Background to ecommerce tracking reports3m
Setup for ecommerce tracking4m
Ecommerce Reports Review in Google Analytics7m
The Future of Google Shopping3m
Background to Product Feeds8m
Google Merchant Centre Walk-through5m
Feed Policy & Troubleshooting Issues3m
Optimising Feed Quality7m
Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks2m