Key features of the Google Ads Complete Bundle Course
- Recognised qualification upon successful completion of the course
- Study from anywhere, anytime, whenever it is convenient for you.
- Get 24/7 support from our Customer Success Team
- Affordable and engaging e-learning study materials
- Study at your own pace from a tablet, PC or smartphone
- Online tutor support when you are in need.
Who is this course for?
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Requirements
Our Google Ads Complete Bundle Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.
Career Path
After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.
Course Curriculum
| Google Ads Complete Bundle Course | |||
| Advanced Google Ads / AdWords Training | |||
| Testing to Ad Concepts | |||
| Introduction to Ad Concepts | 00:02:00 | ||
| Example Ad Concepts | 00:04:00 | ||
| Label Setup | 00:04:00 | ||
| Reporting on Ad Concepts | 00:08:00 | ||
| Google Ads Paid % Organic Interaction Report | |||
| Understanding the usefulness of this report | 00:03:00 | ||
| Linking Google Ads with Search Console | 00:04:00 | ||
| Excel Report Setup & Pivot | 00:04:00 | ||
| Identifying Google Ads & SEO Search Term Opportunities | 00:02:00 | ||
| CTR Interaction between SEO & SEM | 00:06:00 | ||
| Geolocal Campaigns - Double Campaign Structure | |||
| The theory behind the double campaign | 00:04:00 | ||
| A practical example inside Google Ads | 00:03:00 | ||
| Google Ads Campaign - Experiments (Drafts & Experiments) | |||
| Introduction to Drafts & Experiments | 00:05:00 | ||
| Example experiment Ideas for use | 00:06:00 | ||
| Draft & Experiment Setup | 00:10:00 | ||
| Report Analysis & explanation of symbols | 00:05:00 | ||
| Automate Budgeting for Multiple Ad Accounts | |||
| Introduction to the Google Spreedsheet template | 00:02:00 | ||
| Data Inputs | 00:04:00 | ||
| Reading the sheet output | 00:06:00 | ||
| AdWords Audit | |||
| Audit Overview | 00:02:00 | ||
| Auditing the Account Structure | 00:08:00 | ||
| Campaign Settings | 00:04:00 | ||
| Auditing on the AdGroup Level | 00:10:00 | ||
| Other Things to look for in an Audit | 00:08:00 | ||
| Remarketing Strategy & Implementation | |||
| Why Remarketing Works | 00:03:00 | ||
| GDN Remarketing | 00:06:00 | ||
| Remarketing Lists for Search Ads (RLSA) & IF Statements | 00:04:00 | ||
| Customer Match (Email Retargeting) | 00:01:00 | ||
| Dynamic Remarketing | 00:04:00 | ||
| Lookalike Audiences | 00:02:00 | ||
| GDN Banner Sizes & Other Things to Consider | 00:03:00 | ||
| Audience List Sharing | 00:14:00 | ||
| Remarketing with Events | 00:06:00 | ||
| Artificial Intelligence & Machine Learning | |||
| What is AI & ML | 00:06:00 | ||
| Auto Rotate for Budgets & Ads | 00:03:00 | ||
| Dynamic Search Ads | 00:03:00 | ||
| Smart Bidding Strategies | 00:07:00 | ||
| Lookalike Audiences | 00:02:00 | ||
| Data Driven Attribution Models | 00:03:00 | ||
| Dynamic Ad Customisers | |||
| Introduction to Ad Customisers | 00:04:00 | ||
| Advantages & Example Uses | 00:05:00 | ||
| Setting up the Business Data Feed | 00:06:00 | ||
| Best Practice for Ads | 00:03:00 | ||
| Google Analytics for Google Ads | |||
| The Advantages of linking AdWords with GA | 00:04:00 | ||
| Linking GA & AdWords | 00:02:00 | ||
| AdWords Reports in GA | 00:01:00 | ||
| GA Conversion Tracking & Goal Setup | 00:07:00 | ||
| Remarketing Segments in GA | 00:13:00 | ||
| Attribution Models in Google Analytics | 00:07:00 | ||
| Using Scripts | |||
| Introduction to AdWords Scripts | 00:04:00 | ||
| 404 Link Checker Script | 00:07:00 | ||
| Experiment Results Script | 00:07:00 | ||
| Google Ads Audit Script | 00:06:00 | ||
| AdWords Editor | |||
| Introduction and advantages of AdWords Editor over the online interface | 00:04:00 | ||
| Example Uses for AdWords Editor | 00:04:00 | ||
| AdWords Editor – what you can’t do | 00:02:00 | ||
| Competitor Research Tools | |||
| Auction Insights displayed graphically | 00:17:00 | ||
| 3rd Party Competitor Research Tools -SEMrush | 00:16:00 | ||
| Landing Page Software | |||
| Why Use Landing Page Software | 00:06:00 | ||
| Unbounce Walk-through | 00:08:00 | ||
| Tracking integration for landing pages | 00:09:00 | ||
| Other Features | |||
| Ad Variations | 00:06:00 | ||
| Search Responsive Ads | 00:05:00 | ||
| Life Events Audiences | 00:04:00 | ||
| Custom Intent Audiences | 00:04:00 | ||
| Google Ads for eCommerce Businesses - Specialized Course | |||
| Ecommerce for AdWords Campaigns | |||
| Introduction | 00:01:00 | ||
| Ecommerce Campaign Structure | 00:07:00 | ||
| Dynamic Search Ads | 00:02:00 | ||
| Search Campaigns | 00:02:00 | ||
| Ad Customisers | 00:01:00 | ||
| Google Shopping Campaign Structure Setup | 00:03:00 | ||
| Multi-tiered Retargeting strategies tailored for eCommerce | 00:07:00 | ||
| 404 Error Checking Scrip | 00:07:00 | ||
| Ecommerce & enhanced ecommerce tracking for Google Analytics | |||
| Background to ecommerce tracking reports | 00:03:00 | ||
| Setup for ecommerce tracking | 00:04:00 | ||
| Ecommerce Reports Review in Google Analytics | 00:07:00 | ||
| Product Feeds for AdWords | |||
| The Future of Google Shopping | 00:03:00 | ||
| Background to Product Feeds | 00:08:00 | ||
| Google Merchant Centre Walk-through | 00:05:00 | ||
| Feed Policy & Troubleshooting Issues | 00:03:00 | ||
| Optimising Feed Quality | 00:07:00 | ||
| Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks | 00:02:00 | ||
| Certificate and Transcript | |||
| Order Your Certificates or Transcripts | 00:00:00 | ||
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