Be a skilled online marketer with the Complete Digital Marketing Diploma Level 3 course.
Digital Marketing is not necessary, rather it is mandatory in today’s world, especially if you run an online business. It is the marketing strategies for products or services using digital technologies, mainly on the Internet. It also includes mobile phones, display advertising, and any other digital medium. The course covers all the areas you need to know about doing digital marketing.
Begin with the basic concepts of digital marketing, the course illustrates the strategies of digital marketing in detail. You will understand how the marketing strategies work and how to chose the right marketing strategy for you. By the end of the course, you will be able to leverage your business by applying the right digital marketing strategies.
Key features of the course:
- Lifetime access to the course
- No hidden fees, only pay the price of the course which includes exam fees.
- Recognised qualification upon successful completion of the course
- Study from anywhere, anytime, whenever it is convenient for you.
- Affordable and engaging e-learning study materials
- Study at your own pace from tablet, PC or smartphone
- Online tutor support when you are in need.
Who is this course for?
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Assessment and Certification
The course is assessed online with a multiple-choice test, which is marked automatically. You will know instantly whether you have passed or not. Those who pass this test will have the qualification of Complete Digital Marketing Diploma Level 3. Certificate will be produced in PDF format at an additional cost of £8.99, Printed Hardcopy at £12.99 and both at £19.99.
Course Curriculum
| Introduction | |||
| Digital Marketing | FREE | 00:02:00 | |
| DMM Intro | FREE | 00:02:00 | |
| Digital Marketing Strategy in 10 Minutes | 00:09:00 | ||
| Define Your Business & Target Audience | |||
| Define your Purpose | 00:04:00 | ||
| Case Studies | 00:05:00 | ||
| Positioning Your Brand | 00:04:00 | ||
| Case studies – Positioning | 00:03:00 | ||
| Unique Selling Proposition | 00:06:00 | ||
| Personality | 00:02:00 | ||
| Case Study – Personality | 00:07:00 | ||
| Find Your Audience | 00:05:00 | ||
| Validate Your Business | 00:09:00 | ||
| Brand Identity | |||
| Intro Brand Identity | 00:02:00 | ||
| Case Study – 3 Company Styles | 00:05:00 | ||
| Free Branding Tools | 00:08:00 | ||
| Learn Canva in 10 Minutes | 00:11:00 | ||
| Learn Photoshop in 30 Minutes | 00:26:00 | ||
| Websites | |||
| Intro to Websites | 00:04:00 | ||
| Choose a Domain Name | 00:05:00 | ||
| Intro to WordPress Lessons | 00:01:00 | ||
| Purchase Hosting and Install WordPress | 00:06:00 | ||
| Navigating WordPress | 00:06:00 | ||
| Install and Activate Themes | 00:07:00 | ||
| Add a Static Home Page | 00:04:00 | ||
| Editing a Page & Change the Site Title | 00:17:00 | ||
| Add and Edit a Menu | 00:06:00 | ||
| Publishing website | 00:02:00 | ||
| Writing a New Post & Organizing Your Blog | 00:09:00 | ||
| Blog Page Design – Excerpts vs Full Content | 00:01:00 | ||
| YouTube Videos | 00:04:00 | ||
| Customize the Sidebar | 00:05:00 | ||
| Site Icon | 00:02:00 | ||
| Add Site Icon with a Plugin | 00:02:00 | ||
| Make Your Website Responsive and Mobile Friendly | 00:03:00 | ||
| Customize Footer Information | 00:03:00 | ||
| Find, Install, and Activate Plugins | 00:07:00 | ||
| Backing Up Your Website | 00:05:00 | ||
| Securing Your Site from Attackers | 00:05:00 | ||
| Make Your Site SEO Friendly | 00:06:00 | ||
| Make Your Website Faster | 00:05:00 | ||
| See your Google Analytics in WordPress | 00:05:00 | ||
| Block Spam with Akismet | 00:03:00 | ||
| Pretty Link Redirects _ Link Shortener | 00:03:00 | ||
| WordPress Commenting Systems _ Plugins | 00:05:00 | ||
| Secure Contact Forms in WordPress | 00:07:00 | ||
| Free Email Marketing in WordPress | 00:11:00 | ||
| Add Social Sharing Buttons | 00:07:00 | ||
| What Pages Do You Need | 00:09:00 | ||
| Design a Home Page that Works | 00:09:00 | ||
| The Start Here and About Page | 00:06:00 | ||
| The Resource Page | 00:06:00 | ||
| Email Marketing | |||
| Easy Email Marketing Funnel | 00:07:00 | ||
| Email Marketing Tools | 00:04:00 | ||
| Lead Magnets | 00:07:00 | ||
| Where to put opt-in forms | 00:06:00 | ||
| Segmenting and Tagging Your Subscribers | 00:05:00 | ||
| Email Sequences | 00:13:00 | ||
| Better Email Subject Lines | 00:04:00 | ||
| Using Analytics to Improve Emails | 00:07:00 | ||
| Case Study – 100 Subscribers in Less Then 1 Week | 00:06:00 | ||
| Copywriting, Blogging & SEO | |||
| Copywriting Basics | 00:02:00 | ||
| A.I.D.A | 00:06:00 | ||
| Case Study of a Sales Page | 00:08:00 | ||
| 10 Commandments of Copywriting | 00:07:00 | ||
| Write Better Headlines | 00:05:00 | ||
| Write Quality Articles | 00:06:00 | ||
| Optimize Your Website SEO 5 minutes agoMore | 00:05:00 | ||
| YouTube | |||
| Intro to YouTube | 00:07:00 | ||
| Case Study – YouTube Sales Funnel | 00:05:00 | ||
| YouTube SEO – Watch Time vs. Views | 00:04:00 | ||
| Keyword Research for YouTube Videos | 00:06:00 | ||
| Start Your New Channel | 00:03:00 | ||
| Channel Art and Icon | 00:07:00 | ||
| Channel Description | 00:03:00 | ||
| Customize Your Channel Design | 00:04:00 | ||
| Add a Channel Trailer | 00:02:00 | ||
| YouTube Channel Settings and Verification | 00:07:00 | ||
| Upload Defaults, Featured Content, and Channel Branding | 00:06:00 | ||
| Uploading Videos + Titles, Tages, Description | 00:12:00 | ||
| Cards and End Screens | 00:08:00 | ||
| Use YouTube Analytics to Grow Your Channel | 00:06:00 | ||
| Quickly Respond to Fans with the Community Tab | 00:02:00 | ||
| Live Streaming with YouTube Live | 00:04:00 | ||
| Free Music on YouTube Live | 00:03:00 | ||
| Create a YouTube Ad. | 00:05:00 | ||
| Spy on Competition with Social Blade | 00:04:00 | ||
| Video Marketing | |||
| Intro to Video | 00:04:00 | ||
| Video Equipment for Beginners | 00:08:00 | ||
| Tools to Make Your Videos More Pro | 00:04:00 | ||
| Structure a Video that Sells | 00:04:00 | ||
| Intro to Video Production Bootcamp | 00:01:00 | ||
| What Makes a Great Video | 00:03:00 | ||
| What Type of Video Should You Make | 00:03:00 | ||
| Come Up with Great Video Ideas | 00:05:00 | ||
| Plan Your Video | 00:03:00 | ||
| The Pre-Production Checklist | 00:04:00 | ||
| Introduction | 00:02:00 | ||
| Camera Options | 00:06:00 | ||
| Microphone Options | 00:05:00 | ||
| Lighting Options | 00:02:00 | ||
| Editing Tools | 00:02:00 | ||
| Exposing Your Shot | 00:05:00 | ||
| Compose Your Shots | 00:04:00 | ||
| Filming Yourself | 00:01:00 | ||
| Getting the Right Shot | 00:04:00 | ||
| Choose a Background | 00:03:00 | ||
| My Office Video Setup | 00:03:00 | ||
| Exposing with DSLR and Mirrorless Cameras | 00:07:00 | ||
| Focus with DSLR and Mirrorless Cameras | 00:03:00 | ||
| Know Your Lenses | 00:04:00 | ||
| Shoot with Your Webcam | 00:06:00 | ||
| Stabilize Your Shots | 00:03:00 | ||
| Shoot with your Smartphone | 00:05:00 | ||
| Record Great Screencast Videos | 00:04:00 | ||
| Choose the Right Microphone | 00:03:00 | ||
| Record Better Audio in Any Environment | 00:01:00 | ||
| Lavalier Microphones | 00:03:00 | ||
| Shotgun Microphones | 00:01:00 | ||
| Recording Audio with Your Computer | 00:02:00 | ||
| Why We Light | 00:01:00 | ||
| Use Natural Light | 00:04:00 | ||
| Three Point Lighting | 00:07:00 | ||
| Facebook Groups (Social Media Marketing) | |||
| Intro to FB Groups | 00:02:00 | ||
| Create Your Group – Walk Through | 00:11:00 | ||
| Tips for a More Engaged Facebook Group | 00:08:00 | ||
| Scheduling Posts, Live Video, and More | 00:04:00 | ||
| Facebook Pages (Social Media Marketing) | |||
| Why Facebook Pages are Important for your Business | 00:01:00 | ||
| Creating a Stunning Facebook page for your business | 00:01:00 | ||
| Adding Essential Information to your Facebook Page | 00:09:00 | ||
| Selecting your Profile Image | 00:11:00 | ||
| Creating Professional Facebook Cover Image for your Pages | 00:05:00 | ||
| Creating a captivating Facebook Page Description using the ads. | 00:12:00 | ||
| Getting your Facebook Page Username | 00:03:00 | ||
| Facebook Page Apps to increase fans engagement | 00:08:00 | ||
| Top 0 Ways to Monetize your Facebook Page | 00:12:00 | ||
| Exploring Publishing tools | 00:10:00 | ||
| Scheduling Facebook posts | 00:05:00 | ||
| How to spy your competitors on facebook | 00:11:00 | ||
| How to guarantee your fans see all your posts | 00:10:00 | ||
| Wxploring Facebook Insights | 00:12:00 | ||
| Four Unlilited sources of royalty free image | 00:12:00 | ||
| Promoting your Facebook Page | 00:11:00 | ||
| Turn any image a clickable Facebook Post | 00:05:00 | ||
| Assignment – Create a Facebook page | 00:03:00 | ||
| Facebook Ads (Social Media Marketing) | |||
| Introduction to Facebook Ads | 00:01:00 | ||
| Introduction to the Facebook Ads Manager | 00:06:00 | ||
| Setting up your Facebook payment account | 00:02:00 | ||
| Defining your Facebook Target Audience | 00:12:00 | ||
| Level 1 – Creating the Ad | 00:05:00 | ||
| Level 1 – Boosting your Post | 00:09:00 | ||
| Level 2 – Creating your Ad in the Ads Manager | 00:11:00 | ||
| Tips to have your ad approved by facebook | 00:03:00 | ||
| Analyzing Results | 00:11:00 | ||
| Assignment Create a Facebook Ad | 00:01:00 | ||
| Facebook Retargeting (Social Media Marketing) | |||
| The Importance of Facebook Retargetting | 00:05:00 | ||
| Creating a Facebook Pixel | 00:05:00 | ||
| Installing Pixel In WordPress | 00:05:00 | ||
| Installing Pixel In A Non-WordPress Website | 00:02:00 | ||
| Pixel Testing | 00:04:00 | ||
| Creating Your First Audience With Pixel | 00:04:00 | ||
| Facebook Pixel Advanced Audience Creation | 00:14:00 | ||
| Message – Your Audience Is Too Small | 00:02:00 | ||
| Creating Your Optimised Fb Ad With The Pixel | 00:11:00 | ||
| Assignment – Installing Facebook Pixel In Your Web | 00:01:00 | ||
| Facebook For Local Business (Social Media Marketing) | |||
| How Facebook Ads Can Help Your Local Business | 00:06:00 | ||
| The Plan For Your Local Business | 00:08:00 | ||
| Reaching People Around Your Business | 00:10:00 | ||
| Creating Your Local Business Ad | 00:10:00 | ||
| Assignment | 00:02:00 | ||
| Google Adwords | |||
| Google Adwords for your Business | 00:02:00 | ||
| How Adwords Works | 00:03:00 | ||
| Example Of Ads That We Are Creating | 00:04:00 | ||
| Setting up your Adwords Account | 00:07:00 | ||
| Exploring the Adwords Interface | 00:05:00 | ||
| Discovering The Best Keywords | 00:11:00 | ||
| Creating A Google Adwords Search Campaign | 00:06:00 | ||
| Creating an Ad group and Adding Keywords | 00:04:00 | ||
| Selecting Your Audience | 00:04:00 | ||
| Choosing Your Vid Setting For Google Adwords | 00:04:00 | ||
| Finalising Your Google Ad | 00:06:00 | ||
| Managing your Google Ads Campaigns and Analytics | 00:10:00 | ||
| Creating a YouTube Ad with Google Adwords | 00:01:00 | ||
| Your Next Steps | 00:01:00 | ||
| Assignment: Google AdWords | 00:01:00 | ||
| Twitter (Social Media Marketing) | |||
| The Way Twitter Can Help Your Business Growth | 00:02:00 | ||
| Choosing The Best Username Or Twitter Handle | 00:06:00 | ||
| 4 Tips For Choosing Your Twitter Handle | 00:02:00 | ||
| Creating A Twitter Account | 00:05:00 | ||
| Creating An Outstanding Twitter Profile Page | 00:04:00 | ||
| Adding Your Profile And Header Photo | 00:10:00 | ||
| Writing An Optimised Bio | 00:11:00 | ||
| Pin The Most Important Tweet For Your Bio | 00:06:00 | ||
| Connecting With Other Influencers | 00:06:00 | ||
| Twitter Hashtags | 00:06:00 | ||
| Growing Your Twitter Presence With Jooicer | 00:09:00 | ||
| Add Twitter Buttons To Your Website | 00:10:00 | ||
| Add Twitter Widgets To Your Website | 00:07:00 | ||
| Twitter Ads – Creating Your Ads Account and Campaign | 00:10:00 | ||
| Twitter Ads – Adding your Payment Method | 00:01:00 | ||
| Twitter Ads – Creating other Twitter ads | 00:02:00 | ||
| Twitter Ads – Promoting a Tweet | 00:02:00 | ||
| Assignment: Twitter | 00:02:00 | ||
| Instagram (Social Media Marketing) | |||
| Instagram for Business: Defining The Strategy | 00:04:00 | ||
| Create an Instagram for Business profile | 00:04:00 | ||
| Building a Killer Instagram Profile – 01 | 00:03:00 | ||
| Building a Killer Instagram Profile – 02 | 00:04:00 | ||
| Building a Killer Instagram Profile – 03 | 00:05:00 | ||
| Building a Killer Instagram Profile – 04 | 00:02:00 | ||
| Accessing the Ads Manager | 00:03:00 | ||
| Creating your First Instagram Ad | 00:04:00 | ||
| Creating your First Instagram Ad | 00:08:00 | ||
| Important Tips to Have a Successful Ad on Instagram | 00:05:00 | ||
| Mistake 1 | 00:02:00 | ||
| Mistake 2 | 00:01:00 | ||
| Mistake 3 | 00:02:00 | ||
| Mistake 4 | 00:01:00 | ||
| Mistake 5 | 00:01:00 | ||
| Mistake 6 | 00:01:00 | ||
| Tools to Create Instagram Photos | 00:04:00 | ||
| Creating Viral Instagram Photos | 00:13:00 | ||
| Adding Your Logo or Website to your Instagram Post | 00:05:00 | ||
| Instagram Live and Instagram Stories | 00:04:00 | ||
| Assignment – Instagram Ads | 00:01:00 | ||
| Pinterest (Social Media Marketing) | |||
| Why Pinterest And How It Can Your Business Grow | 00:03:00 | ||
| Opening a Printerest Business Account | 00:05:00 | ||
| Linking Pinterest With Your Website | 00:05:00 | ||
| Linking Pinterest With Other Social Media Platforms | 00:02:00 | ||
| Optimising Your Pinterest Profile | 00:09:00 | ||
| Creating Boards | 00:09:00 | ||
| Using Secreat Boards | 00:03:00 | ||
| The Powerful Pinterest Notification | 00:01:00 | ||
| Adding Pinterest Chrome Extension | 00:03:00 | ||
| Adding Pinterest To Your Website | 00:14:00 | ||
| Pinterest Ads – Getting Started | 00:03:00 | ||
| Pinterest Ads Panel Overview | 00:03:00 | ||
| Creating a Pinterest Ad | 00:13:00 | ||
| Creating Pinterest Ads Fast | 00:03:00 | ||
| Assignment: Pinterest | 00:01:00 | ||
| LinkedIn (Social Media Marketing) | |||
| Welcome to Linkdin Marketing | 00:02:00 | ||
| Setting up to LinkedIn Account | 00:06:00 | ||
| Adding Experience & Skills to Your LinkedIn Account | 00:03:00 | ||
| Adding a Professional Background Photo | 00:04:00 | ||
| Adding Media to Your LinkedIn URL | 00:06:00 | ||
| Changing Your LinkedIn URL | 00:04:00 | ||
| Adding Your Website to LinkedIn | 00:06:00 | ||
| Creating Shareable Content on LinkedIn | 00:04:00 | ||
| LinkedIn Company Pages Examples | 00:06:00 | ||
| Creating a LinkedIn Company Page | 00:02:00 | ||
| Managing Your LinkedIn Company Page | 00:07:00 | ||
| Getting $50 in LinkedIn Ads Credits | 00:03:00 | ||
| LinkedIn Ads Introduction | 00:03:00 | ||
| Creating a LinkedIn Sponsored Content Ad. | 00:12:00 | ||
| Waiting for LinkedIn Ad Approval | 00:01:00 | ||
| Creating a LinkedIn Text Ads Campaign | 00:07:00 | ||
| Creating a LinkedIn Sponsored in Mail Campaign | 00:09:00 | ||
| Quick view at the LinkedIn Campaign Manager | 00:03:00 | ||
| Assignment: LinkedIn | 00:02:00 | ||
| Periscope (Social Media Marketing) | |||
| What is Periscope | 00:01:00 | ||
| Optional Equipment | 00:05:00 | ||
| Assignment: Periscope | 00:01:00 | ||
| Social Media Live Streaming | |||
| Basic Eqipment for Social Media Streaming | 00:09:00 | ||
| Planning an Irresistible Live Streaming Session | 00:10:00 | ||
| Facebook Live Basics | 00:05:00 | ||
| Facebook Live Session from Your Smartphone | 00:07:00 | ||
| Sharing Your Facebook Live Sessions | 00:03:00 | ||
| Three Ways To Reuse Your Facebook Live Sessions | 00:00:00 | ||
| YouTube Live Basics | 00:02:00 | ||
| Runing a YouTube Live from your Smartphone | 00:05:00 | ||
| Instagram Live | 00:03:00 | ||
| Periscope Live | 00:03:00 | ||
| Introduction to OBS Broadcaster Software | 00:03:00 | ||
| Setting up your OBS Software | 00:11:00 | ||
| Using OBS Studio Mode | 00:05:00 | ||
| Facebook Live Streaming with OBS | 00:12:00 | ||
| YouTube Live Streaming with OBS | 00:07:00 | ||
| Simultaneous Streaming to Facebook, YouTube and Periscope | 00:16:00 | ||
| Other Awesome Software For Live Streaming | 00:08:00 | ||
| Assignment Social Media Live Streaming | 00:03:00 | ||
| Podcasting | |||
| Podcasting Intro | 00:02:00 | ||
| Podcasting Tools | 00:07:00 | ||
| Hosting Your Podcat with Libsyn | 00:08:00 | ||
| Submitting Podcast to iTunes | 00:02:00 | ||
| Validate Your Podcast Work | 00:01:00 | ||
| Quora | |||
| Quora Basics | 00:03:00 | ||
| Finding, Answering and Optimizing Your Quora Answers | 00:03:00 | ||
| Google Analytics | |||
| Setting Up Google Analytics | 00:06:00 | ||
| Navigating the Google Analytics Dashboard | 00:07:00 | ||
| Know Your Audience with Analytics | 00:06:00 | ||
| User Acquisition and Behavior Flow | 00:13:00 | ||
| See Where Visitors Click with Page Analytics | 00:05:00 | ||
| User Behavior and Site Speed | 00:04:00 | ||
| Setting Up Goals | 00:03:00 | ||
| Google Plus (Social Media Marketing) | |||
| Welcome to Google Plus | 00:01:00 | ||
| Whats the Difference Between Google Pages and Profile | 00:04:00 | ||
| Adding Your Profile and Cover Image | 00:04:00 | ||
| Adding Your Contact info | 00:05:00 | ||
| Adding Links to Your Website and Social Media | 00:02:00 | ||
| Adding Your Story | 00:04:00 | ||
| Previewing the Page | 00:05:00 | ||
| Conclusion | |||
| Conclusion | 00:02:00 | ||
| Assessment | |||
| Assignment – Complete Digital Marketing Diploma Level 3 | 00:00:00 | ||
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