Learn marketing strategies and help your company to grow quickly. Enrol the Advertising and Marketing Diploma course and master the advertising techniques.
Without marketing and advertising, no business can able to grow. If you want to tell about your service or product, you need to choose the right marketing procedures. Gone are the days when leaflet or newspaper ads were the only medium of advertising. Today, technology dominated the whole world, and in the sector of business, technology plays a vital role. The course covers all the essential marketing strategies including social media marketing, print and online marketing, and more.
The purpose of the course is to give you a broad understanding of advertising, its importance, advertising law and the right ways to do it.
Key features of the course:
- Lifetime access to the course
- No hidden fees, only pay the price of the course which includes exam fees.
- Recognised qualification upon successful completion of the course
- Study from anywhere, anytime, whenever it is convenient for you.
- Affordable and engaging e-learning study materials
- Study at your own pace from tablet, PC or smartphone
- Online tutor support when you are in need.
Who is this course for?
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Assessment and Certification
The course is assessed online with a multiple-choice test, which is marked automatically. You will know instantly whether you have passed or not. Those who pass this test will have the qualification of Advertising and Marketing Diploma. Certificate will be produced in PDF format at an additional cost of £8.99, Printed Hardcopy at £12.99 and both at £19.99.
Course Curriculum
| Marketing Basics | |||
| Module One – Getting Started | FREE | 00:30:00 | |
| Module Two – What is Marketing | FREE | 00:30:00 | |
| Module Three – Common Marketing Types (I) | 00:30:00 | ||
| Module Four – Common Marketing Types (II) | 00:30:00 | ||
| Module Five – The Marketing Mix | 00:30:00 | ||
| Module Six – Communicating the Right Way | 01:00:00 | ||
| Module Seven – Customer Communications | 00:30:00 | ||
| Module Eight – Marketing Goals | 00:30:00 | ||
| Module Nine – The Marketing Funnel | 00:20:00 | ||
| Module Ten – Marketing Mistakes (I) | 01:00:00 | ||
| Module Eleven – Marketing Mistakes (II) | 01:00:00 | ||
| Module Twelve – Wrapping Up | 00:30:00 | ||
| Mastering Digital Marketing | |||
| Introduction to Internet Marketing and Reputation Management | 00:30:00 | ||
| How to Optimize Your Site for Every Stage of the Buy Cycle | 00:30:00 | ||
| Build Impression on Your Site | 00:30:00 | ||
| Types of Link Building | 01:00:00 | ||
| Importance of Landing Pages | 00:30:00 | ||
| Difference Between Internet Marketing and Online Customer Service | 01:00:00 | ||
| Concept Of Affiliate Programs | 01:30:00 | ||
| About Of Google Analytics | 01:00:00 | ||
| Online Press Releases | 00:15:00 | ||
| How to Get Traffic from Twitter | 00:30:00 | ||
| Importance of Testing E-Mail Messages | 00:15:00 | ||
| What is Viral Marketing | 01:00:00 | ||
| What is EMail Marketing | 00:30:00 | ||
| Difference Between Images and Video | 00:15:00 | ||
| How to Internet Marketing on Facebook | 02:00:00 | ||
| What is Search Engine Optimization(SEO)? | 00:30:00 | ||
| Understanding Search Results | 00:15:00 | ||
| How to Attract Customer on Your Product? | 00:15:00 | ||
| Time Makes Money | 00:30:00 | ||
| How to Test a Landing Page | 00:30:00 | ||
| Best Web Writing | 01:00:00 | ||
| Ways to Use of Humor in You Internet Marketing | 00:15:00 | ||
| Coupon Codes | 00:15:00 | ||
| When to Pull the Plug | 00:15:00 | ||
| Internet Advertising Techniques | |||
| INTRODUCTION: WHAT IS AFFILIATE MARKETING? | 00:30:00 | ||
| WHY AFFILIATE MARKETING IS AWESOME | 00:30:00 | ||
| FINDING A PROFITABLE NICHE | 01:00:00 | ||
| CHOOSING AN AFFILIATE PRODUCT | 00:15:00 | ||
| THE ADVANTAGES OF CLICK BANK | 00:30:00 | ||
| ANALYZING THE CLICK BANK MARKETPLACE | 00:30:00 | ||
| CREATING YOUR HOP LINK | 00:30:00 | ||
| CREATING A FREE BLOG | 01:00:00 | ||
| PERFORMING EFFECTIVE KEYWORD RESEARCH | 00:30:00 | ||
| CREATING AN OPTIMIZED POST | 00:30:00 | ||
| POSTING TO YOUR BLOG | 00:15:00 | ||
| PROMOTING YOUR BLOG: AN OVERVIEW | 00:30:00 | ||
| PROMOTION: ARTICLE MARKETING | 00:30:00 | ||
| PROMOTION: SOCIAL BOOKMARKING | 01:00:00 | ||
| PROMOTION: BLOG COMMENTING | 00:30:00 | ||
| ADDITIONAL PROMOTION TIPS | 00:15:00 | ||
| CREATING YOUR OWN WEBSITE | 01:00:00 | ||
| Email Marketing | |||
| Introduction to Email Marketing | 00:30:00 | ||
| Using Email Marketing Software | 00:30:00 | ||
| Building Email Lists by Quantity | 00:30:00 | ||
| Building Email Lists by Quality | 00:30:00 | ||
| Crafting an Email | 01:00:00 | ||
| Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
| Facebook Marketing Basics | |||
| Introduction to Facebook | 00:15:00 | ||
| Why You Should Care | 00:15:00 | ||
| Setting up a Facebook Page | 00:30:00 | ||
| How to Get More Likes for Your Facebook Page | 00:30:00 | ||
| Facebook Advertising | 00:30:00 | ||
| How Much Does Facebook Advertising Cost? | 00:30:00 | ||
| Marketing on Facebook | 01:00:00 | ||
| Create a Content Calendar | 00:15:00 | ||
| Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
| Twitter Marketing | |||
| TWITTER FOR BUSINESS | 00:15:00 | ||
| TOP TWITTER TIPS | 00:15:00 | ||
| TWITTER IS | 00:15:00 | ||
| BUSINESS TERMS | 00:15:00 | ||
| WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
| TWITTER MARKETING BASICS | 01:00:00 | ||
| TWITTER METRICS | 00:30:00 | ||
| YOUR BIO | 00:15:00 | ||
| WHEN TO TWEET | 00:15:00 | ||
| BUILDING YOUR COMMUNITY | 00:15:00 | ||
| GENERATING LEADS | 00:15:00 | ||
| REAL-TIME TWITTER MARKETING | 00:15:00 | ||
| ENGAGEMENT | 00:15:00 | ||
| TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
| Mock Exam | |||
| Mock Exam- Advertising and Marketing Diploma | 00:30:00 | ||
| Final Exam | |||
| Final Exam- Advertising and Marketing Diploma | 00:30:00 | ||
| Certificate and Transcript | |||
| Order Your Certificates or Transcripts | 00:00:00 | ||
Course Reviews
22 STUDENTS ENROLLED
Recommended, Totally satisfied money wise.
I don’t have time to enrol in a regular class since I am already working. So I wanted to learn on my own while working which this course has provided me. I can truly recommend this course in advertising and marketing to anyone who is also busy with me.