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Learn marketing strategies and help your company to grow quickly. Enrol the Advertising and Marketing Diploma course and master the advertising techniques.

Without marketing and advertising, no business can able to grow. If you want to tell about your service or product, you need to choose the right marketing procedures. Gone are the days when leaflet or newspaper ads were the only medium of advertising. Today, technology dominated the whole world, and in the sector of business, technology plays a vital role. The course covers all the essential marketing strategies including social media marketing, print and online marketing, and more.

The purpose of the course is to give you a broad understanding of advertising, its importance, advertising law and the right ways to do it.

Key features of the course:

  • Lifetime access to the course
  • No hidden fees, only pay the price of the course which includes exam fees.
  • Recognised qualification upon successful completion of the course
  • Study from anywhere, anytime, whenever it is convenient for you.
  • Affordable and engaging e-learning study materials
  • Study at your own pace from tablet, PC or smartphone
  • Online tutor support when you are in need.

Who is this course for?

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Assessment and Certification

The course is assessed online with a multiple-choice test, which is marked automatically. You will know instantly whether you have passed or not. Those who pass this test will have the qualification of Advertising and Marketing Diploma. Certificate will be produced in PDF format at an additional cost of £8.99, Printed Hardcopy at £12.99 and both at £19.99.

Course Curriculum

Marketing Basics
Module One – Getting Started 00:30:00
Module Two – What is Marketing 00:30:00
Module Three – Common Marketing Types (I) 00:30:00
Module Four – Common Marketing Types (II) 00:30:00
Module Five – The Marketing Mix 00:30:00
Module Six – Communicating the Right Way 01:00:00
Module Seven – Customer Communications 00:30:00
Module Eight – Marketing Goals 00:30:00
Module Nine – The Marketing Funnel 00:20:00
Module Ten – Marketing Mistakes (I) 01:00:00
Module Eleven – Marketing Mistakes (II) 01:00:00
Module Twelve – Wrapping Up 00:30:00
Mastering Digital Marketing
Introduction to Internet Marketing and Reputation Management 00:30:00
How to Optimize Your Site for Every Stage of the Buy Cycle 00:30:00
Build Impression on Your Site 00:30:00
Types of Link Building 01:00:00
Importance of Landing Pages 00:30:00
Difference Between Internet Marketing and Online Customer Service 01:00:00
Concept Of Affiliate Programs 01:30:00
About Of Google Analytics 01:00:00
Online Press Releases 00:15:00
How to Get Traffic from Twitter 00:30:00
Importance of Testing E-Mail Messages 00:15:00
What is Viral Marketing 01:00:00
What is EMail Marketing 00:30:00
Difference Between Images and Video 00:15:00
How to Internet Marketing on Facebook 02:00:00
What is Search Engine Optimization(SEO)? 00:30:00
Understanding Search Results 00:15:00
How to Attract Customer on Your Product? 00:15:00
Time Makes Money 00:30:00
How to Test a Landing Page 00:30:00
Best Web Writing 01:00:00
Ways to Use of Humor in You Internet Marketing 00:15:00
Coupon Codes 00:15:00
When to Pull the Plug 00:15:00
Internet Advertising Techniques
INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00
WHY AFFILIATE MARKETING IS AWESOME 00:30:00
FINDING A PROFITABLE NICHE 01:00:00
CHOOSING AN AFFILIATE PRODUCT 00:15:00
THE ADVANTAGES OF CLICK BANK 00:30:00
ANALYZING THE CLICK BANK MARKETPLACE 00:30:00
CREATING YOUR HOP LINK 00:30:00
CREATING A FREE BLOG 01:00:00
PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00
CREATING AN OPTIMIZED POST 00:30:00
POSTING TO YOUR BLOG 00:15:00
PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00
PROMOTION: ARTICLE MARKETING 00:30:00
PROMOTION: SOCIAL BOOKMARKING 01:00:00
PROMOTION: BLOG COMMENTING 00:30:00
ADDITIONAL PROMOTION TIPS 00:15:00
CREATING YOUR OWN WEBSITE 01:00:00
Email Marketing
Introduction to Email Marketing 00:30:00
Using Email Marketing Software 00:30:00
Building Email Lists by Quantity 00:30:00
Building Email Lists by Quality 00:30:00
Crafting an Email 01:00:00
Analyzing and Tracking Your Email Marketing Strategy 00:30:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Twitter Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Mock Exam
Mock Exam- Advertising and Marketing Diploma 00:30:00
Final Exam
Final Exam- Advertising and Marketing Diploma 00:30:00

Course Reviews

5

5
1 ratings
  • 5 stars1
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  1. Recommended, Totally satisfied money wise.

    5

    I don’t have time to enrol in a regular class since I am already working. So I wanted to learn on my own while working which this course has provided me. I can truly recommend this course in advertising and marketing to anyone who is also busy with me.

537 STUDENTS ENROLLED

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LIBM is an international platform for enthusiastic learners. We provide accredited courses to equip professionals with the skills that are necessary for modern-day living. Our service connects students from all over the world, ensuring quality education for all. We also focus on self-development and personal growth training. Join our growing community today and get access to a whole new world of learning and certification!
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